Sprite Zero Launches Interactive Video
Brands are really starting to embrace interactive video content, which gives viewers options of what they would like to see while the video plays. It’s an excellent way to boost consumer engagement,...
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Measuring Online Video Engagement
Engagement is the buzz word in the social media marketing world right now. I’ve even posted articles on this site pertaining to the importance of marketers creating content that will engage an...
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Your Videos May Rank Higher Than Your Website
Image via CrunchBase SEO firms and marketers agree that placing videos on your website will not only encourage visitors to stay longer and interact more with your website, but it will help boost your...
View ArticleRed Fox Media Produces Testimonial Video for Southwestern Consulting
Southwestern Consulting is a company committed to developing sales leaders through business coaching services. They were ready to produce an updated testimonial video and hired us to produce a new...
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Videos Must Provide Viewers With an Experience
Now, more than ever, consumers want advertisers to speak WITH them, not AT them. A disconnect has formed between advertisers and consumers, because… consumers feel as though brands aren’t really...
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Advice For Those Seeking to Add More Video to Their Website
Perhaps you have ventured into the online video arena by uploading a little bit of content to your website, YouTube channel, or Facebook page, and now, you’re interested in learning how to make the...
View ArticleAT&T’s “Brackets By 6 Year Olds” Video Campaign
I usually fill out an NCAA basketball tournament bracket, even though I don’t watch the regular season very closely. I think there are others who can say the same. So what is it about March Madness...
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Beyond the Trade Show: Making Your Message Last
IBM @ CeBIT 2010, Hanover, Germany (Photo credit: Wikipedia) There’s nothing quite like the atmosphere of a well-run, well-attended trade show. Each one gives a niche group the opportunity to see...
View ArticleYou Produce Videos? So Do We.
In this line of work, there’s always a balance that has to be struck between the creativity and the administrative extremes of the business. It’s the whole right-brain-left-brain thing. You must...
View ArticleYour Business Should Never Change
When you work on branding a company, you often have to think about the essence of who you are. You have to spend time focused on philosophical aspects of your business, i.e. “What are our core values?”...
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